There are a ton of reasons you might want to block Google Analytics from collecting data and seeing what sites you are visiting. As a web developer you might be working on your site and you don’t want to skew your analytics data and see all the visits from your own computer. Or you might want to keep your web surfing private and not report what you’re doing to Google.
As an SEO company I’m always on my clients sites looking at different aspects of their site. Whether it is testing a landing page, optimizing code or even checking rankings. I wanted an easy solution and something that cost a whole lot of $0. And long behold, I found it!
It’s called the Google Analytics Opt-out Browser Add-on. It can be used for all the major web browsers (Chrome, Firefox, IE, Safari and Opera). Recently I started using Chrome so I installed it in about 30 seconds. [Read more…]