Search traffic has a certain allure that is difficult to describe. Getting links from influential bloggers and websites that can send direct traffic is awesome, but there is something about ranking well for keywords that captivates site owners in a way other traffic sources typically cannot.
The problem is finding keywords that can be ranked for with relative ease and can also bring in a profit. Ranking well is great, but if the traffic generated from those keywords doesn’t generate sales, email opt-ins or clicks on ad units, it is essentially worthless.
Here is how to find keywords for SEO that can boost your brand and your financial bottom line.
Use Google’s Keyword Tool
The Google Keyword Tool is a solid first step in finding relevant keywords with SEO value. Even with the soon to be released Keyword Planner, this still works.
Go to the Keyword Tool and sign in with your AdWords account. If you don’t have one, it is free to sign up and just takes a couple of minutes.
Open the keyword tool and paste your site’s URL. This should return a list of keywords that Google believes are relevant to your site. Look for the terms that have sufficient search volume, usually over 1,000 per month at a minimum, and that you have not yet created content for. [Read more…]