What’s all this talk about local citations? Do you really need them for your business? How can you build them yourself or have someone on your team build them?
Don’t worry, I’ll answer all of these pressing questions. Lets start here…
What the heck is a citation?
A citation is a listing on a local directory site. Take one of the most well known sites, Yelp. Your business listing on Yelp would be considered a local citation. Or how about Yellowpages, that companies still around? Yep it is and that’s another citation.
The process of building citations is long and somewhat painful because you need to do each one manually. You could use an automated service but if you’re serious about local SEO then you need to put some sweat and tears into it and build them yourself (or hire an SEO company to build them for you… hint hint).
Do I really need these for my business?
Absolutely. You should start today if you can. Two main reasons why citations are so important.
1. It’s a place for your customers to find your business.
2. It’s tells Google that you’re a real business and are listed on legit platforms. [Read more…]