If you’re a small business owner or someone looking to increase traffic to your website you want to educate yourself about SEO. SEO helps you rank higher in Google and results in increasing traffic to your site. There is a TON of nonsense online about SEO and it’s easy to get lost. I’ll go over some of the SEO basics so you can make sure your online marketing strategy is in order. If you’re wondering about PPC head over here.
The 3 SEO Basics
So what I always focus on when working on my site or a clients site are the 3 factors below.
1. Onsite optimization
You always want to make sure your site is optimized perfectly. Google weighs this when ranking your website. If your site is all jacked up then you’ll want to fix it. I offer awesome website reviews that you can order and then either fix the problems yourself or hand them off to your web developer.
Make sure your content isn’t thin (shoot for 400+ words per page), you link internally to other pages on your site and you have clear CTA (call to actions) like a phone number or web form.
2. Quality Content
Like I mentioned above you should aim for 400+ words per page on your site. Why? Because Google’s crawlers reads that content and then determines what your website is about. It can read images if you insert alt tags but looks at your content for relevancy.
NINJA TIP! – Make sure your About us page is really good. People love to read a story and find out what you’re about. Believe it or not it’s one of the most visited pages on most of my clients site.
3. Blog and Social Promotion
So your site is optimized, you spruced up your content now what? Keep writing content. What?! Sorry to say but Google loves content and wants to see that you’re putting it out consistently. Don’t worry you don’t have to write novels but if you can pump out an article a week (400+ words) and post it on your site you’ll see the benefits down the road.
Setup a blog on your site but make sure it resides under your domain name! You want it to be www.yoursite.com/blog. Don’t use the free tools like tumblr or other blogging platforms. Create it under your own site. If you have the skills create a WordPress blog in a subfolder on your site. WP is super easy to use and SEO friendly.
SEO should be a long term, on-going strategy. Build it into your marketing budget because it’s not going away. Treat it like something you must do to maintain your business and take advantage of it. Because I guarantee most of your competitors aren’t doing it the right way!