I’ve heard many horror stories about when an agency uses another agency for their clients services. White label in theory sounds amazing for all but if the partnership is not solid, then things can go south really, really fast!
When looking for a white label SEO agency you are looking for a partner. Don’t think of them as just a company that fulfills the work for your clients. A successful white label agency can increase your revenue FAST!
Think about it.
If someone else takes care of all your client work and gets them results then you will have a ton of time to build your business. You get a client, the works gets done by the other agency. As long as the work is of high quality and is getting your clients results, you just keep selling.
But all of this is pointless if you don’t have this one factor between the partnership. And that is…
If you can’t trust the white label agency you’re working with then you’re going to be in trouble. You should never doubt what they are doing and wonder what they are working on. Communication is key for this to to work. From the beginning I recommend doing this:
– Jump on the phone with the white label agency. Feel them out and see how you both connect.
– If you are close in location, meet them in person! Nothing beats face to face when working with another agency.
– If you can’t meet, then setup a video conference. Again seeing someone makes a difference.
– See if they offer to show you results they have from other clients. Most likely they can’t show you their white label partners clients but if they’ve been doing this for a while, they probably have a few clients of their own that they can show you.
– Ask about their process. See how organized they seem.
– Go with your gut. If something feels off, then find another agency to work with.
A white label partnership is a two way street. There are agencies that I will not work with because I don’t feel that they are truthful to their clients. If an agency tells me they sell clients and guarantee them results (especially SEO in 30 days) I tell them I’m not the right partner for them. I’ve worked with agencies that burn and churn clients in a 3 month span and that’s not how I like to work.
A successful partnership can be game changing for both parties.